Oregon State unveils new athletic logo and brand — and athletes love it

“Don’t sweat the small stuff,” goes the old saying, but coaches everywhere will tell you it’s the details that matter.

And this is the coolest detail from Monday night’s unveiling of the new Oregon State athletics brand and logo: The OSU black football socks are inscribed with the words “hip hip hooray.”

What else would you expect for Mike Riley’s guys?

The Beavers threw mini party Monday night that was part re-launch of the brand, part fashion show as 17 student-athletes debuted the new gear in front of more than 600 fans who packed into the Alumni Center on campus.

read more: oregonlive.com